Tell a Different Story

There is no right or wrong way to tell your improved story. It can be about your past, present, or future experiences. The only criterion that is important is that you be conscious of your intent to tell a better-feeling, improved version of your story. Telling many good-feeling short stories throughout your day will change your point of attraction. Just remember that the story you tell is the basis of your life. So tell it the way you want it to be.

Excerpted from the book "Money and the Law of Attraction: Learning to Attract Health, Wealth & Happiness"

Our Love,
Jerry and Esther

Twitter-Creating Conversations with Customers

Chris Brogan is one of the micro celebrities in marketing that I follow on Twitter. Chris has 56,797 followers. He is following 53,593 and has made 36,920 updates.

Tweetdeck alerts me every time Chris puts an update on Twitter. If it's an interesting update, I comment.

Today he happened to mention that he was at Oakley HQ. I replied via Twitter questioning whether it was Oakley sunglasses HQ. Chris saw that reply. More importantly, Chris confirmed he was at the headquarters of Oakley sunglasses. From that point, I sent a customer message to Oakley through Chris that my son, Danny, a U.S. Marine stationed in Kandahar, Afghanistan requested that I send him a pair of "certified, shatter resistant, black Oakley shooting glasses". Chris said he would tell them from the stage during his presentation.

Chris was as good as his word.

I was able to thank Oakley and send them a photo of Danny wearing his Oakley shooting glasses and obviously geared for combat. Within moments, Oakley replied via Twitter and sent their thanks to Danny that I posted directly on Danny's Facebook wall. I became a follower of Oakley. Oakley became one of my followers.

It may not have been important to Chris Brogan.
It may not have been important to Oakley.
It was important to me, to say "thank you."

I became an even bigger fan of Chris Brogan and Oakley. See how important Twitter can be to creating conversations with your customers?

Look to the Present

"Look to the present. The great disease of 'I will be happy
when ...' is sweeping the world. You know the symptoms.
You start thinking: I'll be happy when I get that ... BMW ...
promotion ... status ... money. The only way to cure the
disease is to find happiness and meaning now."
— Marshall Goldsmith: a world authority in management

Nightengale-Conant

How Clients Search

"Most people don't do random searches on the internet. Most people look for a solution to their problem . . . " Ronnie Noize.

What Are You Planning?

"Whatever you're thinking about is literally like planning a future event. When you're worrying, you are planning. When you're appreciating you are planning...What are you planning?"

Excerpted from the workshop in Silver Spring, MD on Saturday, April 19th, 1997

Our Love,
Jerry and Esther

The Most Important Marketing Message

I believe that one of the most important marketing messages we promote is through our daily thoughts and conversations. More importantly, it's not just what we say in public, on the internet or social media, it's what we say in private. It's what we say silently in our hearts.

• If you're labeling your "customers as cheap", you'll attract cheap customers.
• If you're saying "no one is buying anything", you'll attract people who don't buy.
• If you're saying "I can't afford this", you'll attract people who can't afford your services either.
• If you take advantage of other people's good will, you'll attract those who take advantage of yours.

Our most powerful marketing message is often what we do when we think no one is looking or what we say when we think no one is listening.